BLOG POST 4 | BETA BRAINSTORM

 Brainstorming for your BETA Project - Post a 250-500 word description of your beta project idea. Whatever you are thinking at this point IS NOT SET IN STONE. This is your first brainstorm session. (This can be culled from Blog Entry notes & ephemera). **However, this is still a professional proposal. Please pay attention to spelling and grammar. Points to address: 
1) Form : Are you thinking of a mobile, small-screen application? a non-linear narrative or documentary? a game? an experimental artwork? an application linked to live performance? 
2) Content : What needs, interests, political causes, or commercial interests are you motivated to address? What makes your idea unique? Are you going to produce a nonlinear narrative, an interactive painting, or a service, an entertainment, an education, or some other platform? 
3) Who are your viewers/users/audience? Create a demographic. 
4) Little Picture|Big Picture - Conceptualize both in terms of what you think you can produce in a 15 week semester and the potential you see for this idea down the road (when you have more time, resources, assistants and backing).


1. I have chosen to embrace my original idea for the project and stick with either a mobile or web based application called FITNY. This would contain an application that would serve several functions. FITNY (Fit NY) is a new revolutionary app that is geared towards the New Yorker who is looking to make a positive change to their health and lifestyle by providing helpful tips on diet, exercise, and meditation. It also offers a calorie counter, health store satellite tracking, and coupon incentives throughout the five burroughs (at participating retailers) upon completion of fitness goals.
2.
I was motivated by my own eating habits, because they have dramatically changed since I left California. NY is a fast paced city and everyone is constantly on the goes so finding healthy foods and eating right is hard to maintain. I realized that I was not only gaining weight but feeling less healthy and less active. This is also based on the alarming statistics also that America is the most obese state so I want to do something to change this. I want it to aesthetically look very professional and would prefer it to look more functional and easy to use rather than something that is complex and artistic.
3. 
The demographic that I am trying to reach are people that are health concious or trying to be health concious. This would not be limited however to  a certain type of person and would be easily used by anyone and everyone that is interested in living a healthier lifestyle could use this app.
4. 
The little picture for me would to be able to build anything functinal that works in flash as i have no experience in flash and little experience in illustrator. Just to be able to have a functional application with working buttons. The big picture for this project would be to create an iphone app that actually would help people locate health food sources.